AUMA Members,
The conference in Atlanta was this past Friday, everything went really well. There were quite a few students from a variety of schools in the South Eastern region. Sorry some of you had to miss it this year.
Companies:
Twenty Two Squared, Coca-Cola, Mori Luggage & Gifts, AirTran, Color and Magic, Inc., Responmine Interactive, Communications 21, RYLA, Ames Scullin O’Haire inc, eos, Student Apt, Atanta Falcons, Fletcher MArtin, THP: Printing Services, AtlantaProAV.com, Hope-Beckham Inc., Turner, Braves, Jackson | Spalding, The Wall Street Journal, Banana Republic, What’s Up Interactive, BKV, MLT Creative and Google/You Tube
Speakers:
Jim Smith - VP of Marketing - Atlanta Falcons
Jerry S. Wilson - Chief Customer and Commercial Officer - The Coca-Cola Company
Jay Bowden - SE Manager of Retail Industry - Google
Hetal Gordon - Senior Account Executive - YouTube
Patrcik Scullin - Ames Scullin O’Haire
David Rollo - Senior VP - 22Squared
Young Professionals Discussion Panel/Q&A
Books Recommended:
Vince Lombardi - What it Takes to be #1
Mac Anderson - You can’t Send a Duck to Eagle School
Bernie Marcus - Built From Scratch
Malcolm Gladwell - The Tipping Point
Randy Pausch - The Last Lecture
Michael Soloman - Brand You
Other Resources:
www.ama-collegiate.com / www.ama-atlanta.com
- Features upcoming events, job/internship board and more
- Interactive marketing in Atlanta
- AMA-National’s website with a special collegiate center and job board
- Features rookie directory, salary monitor by job title
- Find local listings in and around Atlanta
- Find local advertising agency’s and links to their websites
www.monster.com / www.careerbuilder.com
- National listings of jobs in all markets
- Find job postings, classified ads and discussion forums all in the Atlanta area
The term marketing, as defined by the American Marketing Association:
“Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”
Also pretty much everyone there recommended signing up for Linkedin, I recently made an account, please feel free to add me here